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Central and east Europe future market - chances in what is there. And in what is missing.


The biggest common market of the world
  • The European Union (EU) applies to a big part of the European continent.
  • After an approximately ten-year-old preparation time the enlargement of the European Union was decided in the end of 2002 on the occasion of a conference of the European council in Copenhagen about ten new member states.
  • The entry took place on the 1st May, 2004.
  • With it the EU opened for 75 million new citizens and consumers in central Eastern Europe, in Baltics and on both Mediterranean islands Cyprus and Malta.
  • With the enlargement the biggest common market of the world with approx. 455 Mil. consumers has appeared.
  • With the entry of three other countries – Bulgaria, Croatia and Romania – presumably in 2007 will grow the population of the EU on almost half a billion people.

A strong starting position
  • After the entry particularly of the Central Eastern European countries (CEE) additional growth impulses are to be expected for the German economy.
  • Certainly, the previous development of the foreign trade and the direct investment shows that the German enterprises have perceived the chances presenting in the CEE countries already since beginning of the nineties.
  • Now, however, the EU entry means a repeated improvement of the general conditions in the entry countries.
  • Particularly up to now growing legal security, the assumption of EU standards and the increasing political and economic stability will still move reserved medium-size entrepreneurs, increases export chances to look and to invest in the CEE countries.
  • This will lead medium-term to deepening the commitment of the German business in the entry countries and intensify at the same moment the economic gear cutting of these countries with Germany farther.
  • The EU entry becomes for many German enterprises an impulse giver for expansion and growth on the markets of the new EU members.

An enormous investment need and growth market
  • Need to catch up still rules in the entry countries in nearly every respect.
  • This is considered to the infrastructure, the technological standard, the consumption.
  • While, for example, in the old EU countries averagely every second possesses a car, one can halve this rate for Central and Eastern Europe.
  • Here enormous paragraph potentials open, particularly as the purchasing power will rise medium-term rather still clearly.
  • But also investors have Central and Eastern Europe already since some time in the visor.
  • While China receives most publicity, became and is pursued here almost in the hidden construction work.
  • Reasons for it are the still low labour cost (averagely about one fifth West German) or also the good education and qualification level, but also the increasing political and economic stability in the region for which from the governments – also with look at the entry to the European Economic and Monetary Union (EMU) – an amount is done.
  • Therefore, in the global contest Europe is strengthened massively.
  • The people in the young market economies are trained first-class, are motivated high and extremely ready to performance what supplies actual, but also psychological thrust.
  • All this contributes to the fact that no enterprise can avoid the new relations or should.
  • Even who would like to act, besides, rather defensively, something must do to meet possibly efficiently the changes and to protect own position in the native market.

My offer
  • Who would like to use these enormous chances offensively, has all reason to integrate a competent partner into his activities.
  • You find some of these reasons on this website.
  • I gladly put to you my experiences of many years and contacts in the service of your business aims in Poland, Czech Republic and Slovakia.
  • Together we compile the fitting strategy and marketing draft for your intention and I accompany you with the conversion on the spot.

Drei Gleichen Consult
Norbert Stromich
Hohenwindenstrasse 13
D-99086 Erfurt

Skype dreigleichen
Mobile +49 171 71 27 287
Phone +49 361 78979900
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